The Coast 106
The Coast 106 is a commercial radio station based on the south coast that lets the music do the talking, so when they say "More Tracks, Less Chat" they actually mean it. Our task was to get this message across to potential listeners with a high profile, multi-channel ad campaign.
We had just 4 weeks to turn around the campaign, which included posters, press ads, flyers, postcards, ambient media, stickers, sales presenters, branded goodies and even a series of TV ads!
All of the hard work was worth it though as the campaign had a real impact in the area, in fact it caused such a stir that one of the tactically placed 48 sheet posters mysteriously burnt down!
